>>I didn't study the power of PR I learned its value, I was PR manager for my own company, my own brand -  playing to my strengths, making light of my weakness and improvements evolved naturally.

PR is applying common sense; all companies and products play to their strengths and work-on their weaknesses. It wasn't easy for me, when you have made a laughing-stock of top tier companies , their marketing departments and local event planners (who had been established in the industry for years), you don't make friends you generate enemies, couple that with the fact that you're in your early twenties and female operating in an arab country where you have just cost the entertainment sector millions of dirhams in lost revenue and sponsorship deals - you rapidly grow a thick skin.

I remember I rarely paid for advertisement for my club the PR buzz generated by the elite clientele, yachts , helicopters . royals was a feeding - frenzy which  my competitors s could never attain. As with all good business your most important factor is your exit strategy. I'd achieved my goal and created my club after years of battling with competitors I had no drive left to continue in the nightlife sector. I had bigger goals, I wanted to apply all that I'd learned into a formal capacity. To date I handle PR for HNWI and royalty relating to their public and private persona. My TFC business foundation is 'Trading in ideas' people don't hire me because I wear a suit or attend a board meeting , they hire me because I'm ruthless and I'm the best. I've made a million first hand mistakes; consequently I know how to avoid them". RB                                            Continue  >>