"My closest friends include royalty and HNW ; my clients for over five years are ALL HNW or professionals. I've lived with, travelled with, dined with, shopped with these people-of-privilege I understand in detail their expectations and demands. 

It is not good enough to provide excellent service for such people , these people have an incredibly short attention span they demand the best (as standard) and will not thank you for it.  In order to please a HNW or Royal you need to be thinking five steps ahead;  while they are dining you should be liasing with their staff, driver or valet, thinking and planning their exit everything must  be impeccable. The secret is to preempt before they need to ask for it, regular clients should have their own file - their likes and dislikes. If a like or dislike is not acknowledged the HNW can become exceptionally irritable and looks upon the oversight as an insult.

I learned this lesson early in owning my club. I would always ensure that my senior members of staff catered to my regular HNW and royal clients as it is imperative in maintaining long term relationships.  It takes years to build such relationships which can be ruined in a moment.

HNW do not accept 'ordinary 'average' or 'good' they expect the very best."    Visit TFC 's creative suite.