Back "99% of the time I am creating brands, PR, marketing, concepts for my own elite ventures or for clients.

 

Elite branding is very specific you are targeting HNWI the top percentile, it's a very small margin. They demand the best, I liken this to achieving supermodel status it's the ultimate perfection. You are not looking for approval or interest from the ''masses' you are tapping into a very small niche.

 

Appealing to the' masses' would be the image or standard of Kim Kardashian, pretty, short, curvy the type of body and aesthetic which average people can relate to as this body type and style can easily be achieved by anyone - Brenda at service window 3, Tracy on isle 6, Sheniqua at the deli.

 

Have you EVER seen a short fat supermodel?

Have you ever seen a high-end-designer-brand represented by an 'average'  ? Versace?, Dior?, Chanel?,  - No! Because the brutal fact is that there is a certain standard which elite circles expect and maintain.   #hierarchy