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"When I first started creating brands, events and business concepts everything I did would be written in note books, working out of coffeeshops and jotting down anything inspiring that I came across. The tedious and laboursome process of converting all of my scribbles into presentations - I would spend hours extracting my thought-process and formatting it into something that others would be able to envisage.
The process is hindered further when your creative style is fundaentally surrealist; Things which inspire me always revolve around an element of surprise, anything which provokes thought - however illogical it may first appear. My creative style is very Alice-in-wonderland-esque. I adore works by David Lachapelle. I crave perfection.
I once hosted an event for a very wealthy Russian client he wanted to give a gift to each of his guests at his dinner party. I designed and created a story book with hidden boxes; gifts which included amongst other things a rolex, a diamond necklace and various expensive vacations.
which were written into the story in relation to each guests character. VIP clients demand unique and unusual they do not want what everyone else has. My business approach now has changed significantly. Whereas before it was just me and my notebook knocking on doors , presenting my concepts and seeking approval- I now work with people who make even my most eccentric ideas possible.
I no longer have to submit planning permissions and sit through torturous presentations trying to explain surrealism to the token Lebanese F&B manager. (oh! definitely a personal highlight).
It is a dream to work with Royalty and HNWI their budgets and connections are limitless there is no delay or procrastination; companies and concepts receive imidiate green-light-status. Continue *inspiration
*i
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