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Back "In order to dispense consultancy or to form an educated opinion on a potential business plan, product or service it is essential to first be well informed.
I spend several hours everyday reading and trawling publications (which specifically relate to my target demographic) in order to maintain up-to-date market research.
The majority of my clients want this information extracted and condensed into informative bulletins. They do not have the time nor the inclination to read through this volume of literature themselves - which is why my synopsis must be accurate.
The art of business (and venture capital) is to make money but venture capital can be a major gamble. Your market research is your insurance policy; it is incredibly important before going ahead with any business plan to be ruthless, ruthless when calculating your profit and loss summary and ruthless when examining the market. If you invest in a company or product only to find that your product is old-news and is already in production on the market or
is inferior to a product which is just about to be launched you lose your investment. Unless you are smart with your company article of association you can also leave yourself open to liability for further losses not just your initial financial outlay -Trust me I know!
I witnessed this for the first time in 2008-9, I hosted the most wonderful British scientist in Dubai he had many inventions , most notably the 'electronic cigarette' he had built and created these wonderful items himself from scratch. He is a true genius an exceptional inventor with a briliant london based company. He had however not protected his inventions all it took was someone to get their hands on one of his prototypes and to ship it to china where it was dismantled, pulled apart and re-built by the Chinese with a new brand and logo ready for international distribution.
The same applies when trading commodities; there are so many claims to oil, sugar, gold, diamonds, the list is endless it takes years of trading and establishment to represent this industry all other claims are a fantasy." - Do not believe PR hype always check the facts. Continue
Publications relating to HNWI (high net worth individuals) Examining trends , industry, trade, social and political influences. Info:
My Diary TV The PR Guru Strategist II My Story PBC Gallery Lifestyle The Event Planner The Publicist PR v Publicity The Innovator Upgrade Venture capital
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