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Back "I cannot stand political correctness. We are all born individual with our own likes and dislikes, we all interpret situations differently and we all have varying tastes and THAT's OKAY! We do not have to like everything; our dislikes make up half of our charater why should we oppress them?
I am a free spirit I could never work in an environment where I was forced to think like a robot. Political corectness is just a form of 'BS' eating up more of our valuable time, none of us are getting any younger. I think simply and accurately -if I see a midget I'd think midget I wouldnt think oh he's vertically challenged. If someone is wrong I'm not going to insist that their view is differently logical or ask the sanitation-engineer (A.K.A the maid) to dispose of my Starbucks.
I have created hundreds of trade names for companies. When I'm establishing a brand such as a trade name or even a brand name for a bar, restaurant or theme for an event the creative parameter is coincident.
Creating a brand name is almost half the battle when establishing your company or your product but often the HNW and business brains who are responsible for the financial and accounts operation will not have the creative acumen to generate a brand name and image.
Creating a brand is not an easy process it takes time and many revisions to mold. Detailed market research is required: What is the company's target audience? demographic? What are the company's strengths? why are you the best and what do you deliver that is unique? All of these principles must then be expressed effectively through words. Inspiration can be taken from anywhere but in order for your brand to represent your company/product effectively it must at it's core represent simply and accurately what the company is about. Your brand must be customer friendly and tailored to attract the attention of your particular demographic.
Your brand name sets the foundation for your entire PR, public relations, marketing and publicity for your company. Continue
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