"Leaving the party-scene for the boardroom was an easy decision to make. I have partied to the max. I owned my own club, I had my own fixed VIP table; elevated above the venue located directly behind the DJ box. I've sprayed and opened more champagne over these five years than most people will see in a lifetime.

 

Being a beach club my friends and I used to use champagne to remove the sand from our shoes when we came back to the table from the beachfront , it was that surplus. Without fail my table was pre-stocked by my staff with a methuselah of belvedere and champagne, I had bottles of Armand de brignac (ace of spades) LONG before it was 'cool'. At my table I would host friends and family alongside elite clients visiting from around the world or those  who were very regular clients but were perhaps coming alone that week and didn't need a table. (Along with the mandatory 'crowd' blagging it past security for free drinks). 

 

When you operate in the 'party' circuit you begin to realise the flaws, I had clients who lived in tiny shared accomodations but would come and spend their monthly salary on bottles just to look 'cool' to attract girls and insanely rich guys (mostly drunk) with their 'assistants' desperately ordering more champagne to spray on the entourage  (in order to increase the bill so they gain a commission).

 

I've hosted the best private after parties, I've been on the best yachts but looking back it's a completely soulless process. The world is a big and beautiful place, Really, is the best life has to offer a continuous stream of parties surrounded by 99% people I don't like nor respect?  The answer was, NO.

 

There is a beautiful side to socialising; regular clients-of-status arriving like family taking their tables with their own tight-knit group of friends to enjoy the music and have fun. And then there's the rest, Trash. People kissing-your-ass just for a free vodka redbull, it becomes tiring. I wanted to expand my horizons, to socalise with the thinkers and the doers, to discuss life and to philosophise, to be creative and bohemian, to travel and to excel. You can't represent royalty and HNW and be running around in your underwear spraying champagne, that is not conducive to dispensing PR consultancy to companies worth millions of dollars.

 

Partying takes up and wastes too much time (if it is abused). I've seen people many years later still partying five nights a week, hosting after parties and waking up with hangovers and shallow, empty relationships. I think this is the trap: when you believe the hype, I owned the club, I witnessed first hand the richest people you could imagine being manipulated into buying bottles and spending hundreds of thousands on people they don't even know! Please, is this the best life has to offer? buying drinks for strangers? NO! -  Is a supermodel  or a VS angel going to drop out of the sky the more bottles you open? NO! -  a supermodel would be too busy with someone of class and no trashy entourage. The best you can hope for is attracting the attention of the local (promo-girl) "model" -  (at least you wont be short of free perfume samples or miniture packs of gorgonzola, - discounted economy air travel if you really get lucky!) - I can advise any of my HNW clients at a moments notice from a club-owners view-point, This is NOT cool! this is insanity - You're rich and attractive, or rich and funny, or rich and smart. Get rid of all of the 'advisor/assistant/friends/pimps' and get a hobby! Meet quality people. Your entourage of 'BS' rely and are entirely dependant on YOU they need to manipulate you into believing what they say is 'cool' because if you woke up and realised that you could walk into any restaurant or bar or  cafe alone and meet high quality people through your own merit they would be out of a job and back in Lebanon, Syria, Morocco playing with fireworks.

 

I love to party but in moderation and  when there's a party worth-attending; (LAVO, 1OAK, LIV, Baoli, Wall, NYC- Miami-London-Europe). Besides that I'm in love with beautiful cafes and stunning scenic bars, lavish restaurants, luxury travel, new experiences and adventures; socialising with successful HNW and creative people who have something more interesting to say than;   "Where's the after party?"